The role of lighting in the clothing store is as important as color. It can improve the effect of clothing display, create the atmosphere of the store, and create a pleasant and comfortable shopping environment.
In the whole store, the lighting design has the effect of making the finishing point. It is like a palette, which can produce different colors, and also like a gourmet bottle, which can prepare different tastes. Therefore, the clever lighting design can improve the value of clothing, strengthen the purchase intention of customers, and achieve the best effect of visual marketing.
1、The lighting design of clothing display makes the clothing more attractive with the help of lighting. For customers, lighting plays a guiding role. In other words, the purpose of lighting in shopping malls can be divided into two aspects: one is for commodities and the other is for customers.
For clothing, the main purposes of lighting are:
Enhance the color and texture of clothing: after light irradiation, such as warm color light on warm color clothing, the color effect of clothing can be enhanced. The light reflected by glassware or shiny objects adds the delicacy and nobility of clothing;
Emphasis on the characteristics of clothing: after careful design of the projection beam, the clothing is separated from the background, thus creating a sense of space; In addition, the color light is expressive, which can create a special atmosphere, so that the connotation of clothing can be interpreted to achieve the ultimate purpose of display.
Improve the affinity of clothing: through color light irradiation, clothing will produce a soft and warm feeling, so that customers can obtain psychological pleasure, and then have a good feeling for clothing, and even have a desire to buy.
For customers, the purpose of lighting is:
Attract customers' attention: when the clothing can not be highlighted from the surrounding environment, the light can play its role. For example, by using the contrast of brightness and tone, customers can focus on specific clothing, thus achieving the role of visual guidance;
1. Proper lighting mode
With different characteristics of clothing, the lighting mode should be changed accordingly, so as to achieve targeted lighting modeling. The commonly used lighting methods mainly include the following:
◆ direct and semi direct lighting
The direct light has high intensity, high efficiency, and is easy to form obvious shadows. Therefore, the contrast is strong. It is a dynamic lighting method, and the best effect on shiny clothing.
◆ semi indirect and indirect lighting
The lighting efficiency is low, but the light is soft and the contrast is small. It can be used to create a light, soothing or hazy, gentle mood. It is suitable for elegant style goods or underwear goods.
2. Light sources with different color gamut
Different light sources have different color temperatures, for example, incandescent lamps are warm light, suitable for warm color clothing; The fluorescent lamp is cold light, which can make the white and cold color clothing more personalized. Therefore, different lamps and lanterns can be used to create different atmosphere and make it appear cool or warm through artificial adjustment.
3. Lighting design principles
The outstanding visual effect of clothing lies in simple and effective lighting means. The selection of lighting equipment shall take into account the principle of lighting effect and energy saving. The following points shall be noted during lighting design:
The lighting degree of the wall should be increased, while the other parts should be reduced, so that the background color of the wall is prominent, which can fully show the personality and characteristics of the clothing;
The lighting design shall fully consider the customers. Strong lighting is easy to make the eyes feel tired and should be avoided as far as possible;
The lighting intensity reflects the taste of the store, that is, the more advanced the store, the softer the light;
High intensity lighting is not equal to effective lighting. Therefore, it should be designed according to the visual needs of clothing display.
2、Window lighting
Window lighting is designed for passers-by. Therefore, the brightness in the window must be 2-4 times higher than that in the store.
The lighting of the window should not only have aesthetic feeling, but also carry out the visual enhancement of the clothing and the foil of the atmosphere. Therefore, decorative lighting such as downlights and chandeliers can be used to make the lighting hierarchical and expressive; At the same time, average and single brightness shall be avoided, and 'Sui mode lighting shall be adopted; In addition, in coordination with clothing display in different seasons, attention should be paid to the coordination of color temperature in lighting.
3、 Lighting of walls and columns
The lighting required by the rack type wall cabinet is 1.5-2 times that of the store. From top to bottom, each layer of the display rack needs the same brightness. Therefore, line lamps should be used for lighting between the layers. Some stores need to use spotlights to supplement the brightness. As for the display on the wall, bracket lights or spotlights can be used to increase the sense of value of clothing.
For the lighting of the wall display cabinet, linear lamps are mostly used, and the auxiliary light is provided by the spotlight above, which can usually achieve the desired effect.
If there are columns in the store, then bracket lamps and chandeliers should be used as the light source. If the space around the column is used for display and display, it is better to create a certain dark contrast lighting effect. If the brightness of the upper and lower parts of the column is consistent, it will create a mediocre and single tone effect.
The lower ceiling is suitable for the use of downlights, otherwise it will dim the light and cause depression; The green lawn that decorates the display stand is bright and moving. If spotlight lighting is used, it will show a lot of vitality; Aluminum trough lamps shall be installed in the shelves to make the clothes in them clear and identifiable, and the illumination shall be uniform; Soft light strips should be used in the display cabinet to highlight the soft effect; The display shelves on the wall have enough light sources to make the clothes stand out.
There are many lamps and lanterns in the shops If you have any questions, please consult seeposh.
In the whole store, the lighting design has the effect of making the finishing point. It is like a palette, which can produce different colors, and also like a gourmet bottle, which can prepare different tastes. Therefore, the clever lighting design can improve the value of clothing, strengthen the purchase intention of customers, and achieve the best effect of visual marketing.
1、The lighting design of clothing display makes the clothing more attractive with the help of lighting. For customers, lighting plays a guiding role. In other words, the purpose of lighting in shopping malls can be divided into two aspects: one is for commodities and the other is for customers.
For clothing, the main purposes of lighting are:
Enhance the color and texture of clothing: after light irradiation, such as warm color light on warm color clothing, the color effect of clothing can be enhanced. The light reflected by glassware or shiny objects adds the delicacy and nobility of clothing;
Emphasis on the characteristics of clothing: after careful design of the projection beam, the clothing is separated from the background, thus creating a sense of space; In addition, the color light is expressive, which can create a special atmosphere, so that the connotation of clothing can be interpreted to achieve the ultimate purpose of display.
Improve the affinity of clothing: through color light irradiation, clothing will produce a soft and warm feeling, so that customers can obtain psychological pleasure, and then have a good feeling for clothing, and even have a desire to buy.
For customers, the purpose of lighting is:
Attract customers' attention: when the clothing can not be highlighted from the surrounding environment, the light can play its role. For example, by using the contrast of brightness and tone, customers can focus on specific clothing, thus achieving the role of visual guidance;
1. Proper lighting mode
With different characteristics of clothing, the lighting mode should be changed accordingly, so as to achieve targeted lighting modeling. The commonly used lighting methods mainly include the following:
◆ direct and semi direct lighting
The direct light has high intensity, high efficiency, and is easy to form obvious shadows. Therefore, the contrast is strong. It is a dynamic lighting method, and the best effect on shiny clothing.
◆ semi indirect and indirect lighting
The lighting efficiency is low, but the light is soft and the contrast is small. It can be used to create a light, soothing or hazy, gentle mood. It is suitable for elegant style goods or underwear goods.
2. Light sources with different color gamut
Different light sources have different color temperatures, for example, incandescent lamps are warm light, suitable for warm color clothing; The fluorescent lamp is cold light, which can make the white and cold color clothing more personalized. Therefore, different lamps and lanterns can be used to create different atmosphere and make it appear cool or warm through artificial adjustment.
3. Lighting design principles
The outstanding visual effect of clothing lies in simple and effective lighting means. The selection of lighting equipment shall take into account the principle of lighting effect and energy saving. The following points shall be noted during lighting design:
The lighting degree of the wall should be increased, while the other parts should be reduced, so that the background color of the wall is prominent, which can fully show the personality and characteristics of the clothing;
The lighting design shall fully consider the customers. Strong lighting is easy to make the eyes feel tired and should be avoided as far as possible;
The lighting intensity reflects the taste of the store, that is, the more advanced the store, the softer the light;
High intensity lighting is not equal to effective lighting. Therefore, it should be designed according to the visual needs of clothing display.
2、Window lighting
Window lighting is designed for passers-by. Therefore, the brightness in the window must be 2-4 times higher than that in the store.
The lighting of the window should not only have aesthetic feeling, but also carry out the visual enhancement of the clothing and the foil of the atmosphere. Therefore, decorative lighting such as downlights and chandeliers can be used to make the lighting hierarchical and expressive; At the same time, average and single brightness shall be avoided, and 'Sui mode lighting shall be adopted; In addition, in coordination with clothing display in different seasons, attention should be paid to the coordination of color temperature in lighting.
3、 Lighting of walls and columns
The lighting required by the rack type wall cabinet is 1.5-2 times that of the store. From top to bottom, each layer of the display rack needs the same brightness. Therefore, line lamps should be used for lighting between the layers. Some stores need to use spotlights to supplement the brightness. As for the display on the wall, bracket lights or spotlights can be used to increase the sense of value of clothing.
For the lighting of the wall display cabinet, linear lamps are mostly used, and the auxiliary light is provided by the spotlight above, which can usually achieve the desired effect.
If there are columns in the store, then bracket lamps and chandeliers should be used as the light source. If the space around the column is used for display and display, it is better to create a certain dark contrast lighting effect. If the brightness of the upper and lower parts of the column is consistent, it will create a mediocre and single tone effect.
The lower ceiling is suitable for the use of downlights, otherwise it will dim the light and cause depression; The green lawn that decorates the display stand is bright and moving. If spotlight lighting is used, it will show a lot of vitality; Aluminum trough lamps shall be installed in the shelves to make the clothes in them clear and identifiable, and the illumination shall be uniform; Soft light strips should be used in the display cabinet to highlight the soft effect; The display shelves on the wall have enough light sources to make the clothes stand out.
There are many lamps and lanterns in the shops If you have any questions, please consult seeposh.
The information comes from the network. If there is infringement, you can contact to delete it
